Wish someone would have seeded something about this in April when the first 5k to upload a picture of themselves were delivered a copy of the magazine with their mug on the cover! Too bad I missed out on this. Would have been nice to put on the resume.

The first 5,000 who did so are now receiving their July issue with themselves as the cover art.

Not coincidentally, the editorial theme of the issue is the growing personalization of all things in cyberspace, and the headline over the photo is "You are here."

Wired, which is owned by Condé Nast, publicized the promotion to its subscribers via e-mail, magazine inserts and on its Web site. And while the Xerox name is not on the covers themselves, the promotions and Web site made clear that the project depended on software from Xerox and the company's iGen3 110 digital production press.

Neither Xerox nor Condé Nast would disclose costs, but since neither had to farm tasks out to third parties, both say it was not very expensive.

"We didn't make money on this, but it really didn't cost anything," said Drew Schutte, vice president and publishing director of Wired Media.